Juliana Jewelry: The Legacy of DeLizza & Elster

A Dazzling Chapter in Vintage Costume Jewelry

Juliana jewelry, produced by DeLizza & Elster (D&E), stands as one of the most coveted names in vintage costume jewelry. Founded in 1947 by William DeLizza and Harold Elster, the company quickly became known for its exquisite craftsmanship, bold rhinestone designs, and innovative multi-layered settings.

In 1967, the Juliana brand was introduced, named after Frank DeLizza’s mother. Unlike many other jewelry brands, Juliana pieces were sold with paper hang tags rather than stamped signatures, making them technically unsigned. Despite this, collectors recognize Juliana jewelry by its distinctive construction, figure-eight puddling in the soldering, and five-link bracelet designs. D&E also manufactured pieces for major designers such as Weiss, Hobe, and Kenneth J. Lane, solidifying their influence in mid-century costume jewelry.

The Iconic Juliana Design

Juliana jewelry is best known for its vibrant, oversized rhinestones in rich colors, often set in dramatic, nature-inspired arrangements. Many designs feature floral or ribbon-like motifs, giving them a fluid, sculptural quality that blends Art Nouveau elegance with mid-century boldness. Their layered stone settings, use of high-quality materials, and artistic craftsmanship make them highly sought after by collectors today.

Though Juliana was produced for a relatively short time, its impact on vintage costume jewelry remains undeniable. The brand’s commitment to luxury, creativity, and meticulous design ensures that each piece is not just an accessory—but a work of wearable art.