Trifari: The Master of Costume Jewelry

A Legacy of Innovation and Elegance

Founded in 1910 by Italian immigrant Gustavo Trifari, Trifari quickly became one of the most influential and respected names in American costume jewelry. Under the leadership of Alfred Philippe, who previously worked for Cartier and Van Cleef & Arpels, the brand elevated costume jewelry to an art form, pioneering designs that mirrored the elegance and craftsmanship of fine jewelry. Philippe’s expertise introduced intricate metalwork, invisible settings, and hand-set rhinestones, setting a new standard for high-end costume jewelry.

Trifari’s Signature Designs

Trifari became famous for its sophisticated yet wearable designs, which often featured:

• The iconic ‘fruit salad’ motif – carved, colorful glass stones reminiscent of Tutti Frutti designs from fine jewelers.
• Elegant floral and botanical themes, crafted with precision and grace.
• Invisible settings, where stones appeared to float without visible prongs.
• Classic mid-century glamour, blending Art Deco and Hollywood Regency influences.

These innovations made Trifari jewelry a favorite among Hollywood stars, Broadway performers, and First Ladies, including Mamie Eisenhower, who famously wore a custom Trifari set to the 1953 Presidential Inauguration.

Hollywood and High Society Influence

During the 1930s-1960s, Trifari jewelry was featured prominently in Hollywood films and worn by style icons such as Grace Kelly and Marilyn Monroe. The brand’s ability to create luxurious, fine-jewelry-inspired pieces at accessible prices made it a household name among fashion-conscious women. Trifari jewelry was sold in high-end department stores, solidifying its place as a luxury costume jewelry brand.

The Enduring Collectibility of Trifari Jewelry

Vintage Trifari pieces remain highly collectible, especially those signed and created under Alfred Philippe’s direction (1930-1968). Coveted for their:

• Exceptional craftsmanship and durability
• Classic yet versatile designs
• Limited-edition releases and rare motifs

Trifari jewelry is often stamped with the signature ‘Crown Trifari’ mark, introduced in the late 1930s, which helps collectors identify authentic vintage pieces.

Why Collect Trifari?

With its blend of European luxury, Hollywood glamour, and fine-jewelry techniques, Trifari remains one of the most sought-after vintage jewelry brands. Whether you’re a seasoned collector or just beginning your journey into vintage jewelry, Trifari’s timeless elegance ensures that its pieces remain treasured for generations to come.